Uchi Data Room: Resort Asking Prices—Three Winters of Data
Compare average and median asking prices, ¥/sqm and two-year changes across 15 Japanese resort markets. This Premium Data Room brings three winters of Uchi listing data into one place.
A house in Hakuba, an apartment in Furano and a building plot in Rusutsu raise different pricing questions. Before deciding whether a property looks expensive, it helps to understand the relevant market: what comparable categories of property are being advertised for, whether the average and median tell the same story, and how that pricing profile has changed over time. A resort-wide headline is a starting point, but it rarely provides enough detail on its own.
This Data Room brings together Hakuba, Furano, Rusutsu, Myoko, Nozawa Onsen and Madarao alongside Niseko overall and its eight sub-markets. The tables cover houses, apartments, land up to and including 1,000 sqm, and larger sites, with average and median asking prices, price per square metre and supporting sample sizes. The aim is to give you one place to compare the category and location that matter to you, rather than having to piece the answer together from separate articles.
Premium members can examine Winter 2023/24, 2024/25 and 2025/26 side by side, including both annual changes and the total two-year movement. These are comparisons between properties represented in Uchi’s listing data during each winter—not a valuation index tracking an unchanged set of properties. That distinction matters, but it does not diminish the practical question this reference is designed to answer: where is the advertised market positioned, and how different does it look from one or two winters ago?
The full tables and comparison charts are below. They are designed for the questions that arise when a real listing catches your attention: what is the relevant benchmark, has the median moved with the average, and is the apparent change supported by enough observations to be useful? Subscribe to Uchi Insights Premium to explore the complete data room. Compare the numbers directly, rather than relying on whichever headline average happens to reach you.
I’m not going to lie: there is a lot of data behind this paywall!
Average and median prices, price per square metre and comparisons across three winters—all organised into detailed tables so you can compare resorts and property types, see how the numbers have moved and understand the sample behind each result. If you are buying, selling, investing or simply trying to understand where Japan’s resort property markets are moving, this is the detail that headline averages cannot give you.
This Data Room is included in Uchi Insights Premium, alongside the complete Winter 2025/26 Resort Intelligence series and our archive of reports and analysis across Japan’s leading resort markets. It is a reference you can return to when a property catches your attention, when you are weighing up different locations or when you want to look beyond someone else’s interpretation of the market.
Premium access costs US$200 for 12 months—roughly the price of a good pair of gloves for that Japanese powder snow. That includes the existing Premium archive and every new paid article and data report published during your subscription.
Don’t be the one wondering what everyone else knows.
