Japan resort market highlights 2025
Headline pricing, sales momentum and regional growth signals from across Japan’s resort property market, including Niseko, Hakuba, Karuizawa, Madarao and more.
Headline pricing, sales momentum and regional growth signals from across Japan’s resort property market, including Niseko, Hakuba, Karuizawa, Madarao and more.
Japan led Asia-Pacific hotel investment in the first half of 2026, with US$1.9 billion in transactions. We explore what that capital flow reveals, and why deal volumes need to be considered separately from hotel trading and individual property values.
Japan’s review of visitor charges shows that raising revenue and easing congestion can produce different results. Ginzan Onsen and Shirakawa-go offer practical lessons in funding transport, maintaining facilities and improving the visitor experience.
New accommodation research reveals large differences in hotel supply around Japan’s ski areas. Alongside Okuibuki’s planned 54-room hotel, the findings raise questions about how destinations turn day visitors into overnight guests.
Service apartments are expanding in Tokyo and Osaka as longer-stay visitors look for more space than a hotel and landlords look for returns above conventional residential rents.